Skip to content

UK Drag Race’s most profitable queens - The Dragfluencer Rich List

Ellie MacsymonsEllie Macsymons · Sep 17, 2021

The new queens will be sissying that walk and serving major looks on our screens in a matter of days.

To push their drag prowess and impress the judging panel, the twelve new contestants will be facing comedy, singing, sewing, and dancing challenges.

Here at, we wanted to know their potential online earnings. As past finalists have gone on to work with a variety of big-name brands, including Samsung, Netflix, Virgin Media and Pizza Express.

We have analysed past drag superstar’s earnings on social media, to reveal who has earned the most cash and what future queens can be in store for.

Since appearing on the show, some season one and two queens have shot to international fame, whereas others seem to have dropped off the face of the earth.

Joint runners up of season two, Bimini and Tayce are among the highest earning huns from influencer deals.

Drag Race UK Influencer Rich List 2021

We’re excited to see if any of the new queens can beat the social media success that Bimini Bon Boulash and Tayce have achieved. If our research is anything to go by, this could be a bumper season!

Norwich born Bimini was a fan favourite throughout the second season and has more Instagram followers than any other Brit to appear on the show so far.

Bimini won praise for their striking take on the challenges and has since worked with Penguin books and been signed to Next Models Management.

Representing Wales, Tayce is also up there in the high earners’ chart, having sponsorship deals with fashion giants Nasty Gal and Jean Paul Gaultier. Their hard work on the show really paid off.

Both Bimini and Tayce make the most of their fame, earning around £1,500 per Instagram post. This averages at around £6,000 a month for a variety of social media posts and sponsorships, despite neither having an independent YouTube channel.

Many thought that Lawrence Chaney was the rightful winner of series two but is sadly slightly behind the runners up in estimated social media earnings. Glasgow’s Chaney is thought to earn around £5,000 a month and deals with Samsung have recently been posted on the ‘gram.

The Full Data & Method

If you’re fed up with spending over the odds on your food shop each and every week, it’s time to wise up! Supermarkets know exactly how to make you spend your cash and their clever marketing tactics could be having the wool over your eyes. If you’ve ever bought 3 of the same item because […]

It is nearing oooky spooky season, so we thought we would tell you about some of the UK’s most prolific hotspots for sinister ghost sightings ahead of all Hollow’s Eve. We have looked into sightings across the UK, to help the ghost hunters amongst us to plan a trip, but also highlight some the eeriest […]

Here at, we were curious to see if living in the UK if good value for money. As chat always seems to surround how expensive things are, we wanted to delve deeper into what bargains Brits can pick up. Our research experts looked at the price of essential goods in the US and Asia […]

Every so often, you’ll notice that your utility bills have crept up compared with last year’s prices. In recent months, the UK’s wholesale electricity market has soared to record highs, meaning households could see an increase of up to £139 in energy bills – the highest since 1990. This has subsequently forced many smaller energy […]

Whether we like it or not, mobile phones have seamlessly become part of our everyday lives. From texting the group chat to updating our socials, hosting meetings on the go or face-timing loved ones – most of us rely on our mobiles in one way or another. And like everything in life, our mobile phones […]

Where to head for Back to School Bargains Another lap around the sun means another school year is soon to commence, and one thing on every parent’s mind this summer is school uniform – and more precisely, where’s the cheapest place for it? With growing kids comes the cost of renewing their school uniform more […]

If you’ve ever been involved in an accident or your vehicle has broken down unexpectedly, you’re probably all the more grateful for having your car insurance policy in place. However, there is no question that Car Insurance adds to the expense of driving, and as much as we may begrudge paying our premiums at times, […]

If you’re a self-proclaimed football fanatic, the team here at has decided to delve into some serious Premier League Era football data and you don’t want to miss it. Whether you’re an eagle-eyed fan or prefer to sit on the sidelines, you’ve probably never considered which kit manufacturer has produced the most league titles […]

The mystery around UFO’s and sightings of unusual objects have captivated and divided the world for decades. The very first sighting of a UFO was first reported way back in 1947. Since then, sightings of peculiar-looking ‘spaceships’ illuminating the sky have been reported in all corners of the globe. Even now, these extraterrestrial creatures continue […]