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UK Drag Race’s most profitable queens - The Dragfluencer Rich List

Ellie MacsymonsEllie Macsymons · Sep 17, 2021

The new queens will be sissying that walk and serving major looks on our screens in a matter of days.

To push their drag prowess and impress the judging panel, the twelve new contestants will be facing comedy, singing, sewing, and dancing challenges.

Here at NetVoucherCodes.co.uk, we wanted to know their potential online earnings. As past finalists have gone on to work with a variety of big-name brands, including Samsung, Netflix, Virgin Media and Pizza Express.

We have analysed past drag superstar’s earnings on social media, to reveal who has earned the most cash and what future queens can be in store for.

Since appearing on the show, some season one and two queens have shot to international fame, whereas others seem to have dropped off the face of the earth.

Joint runners up of season two, Bimini and Tayce are among the highest earning huns from influencer deals.

Drag Race UK Influencer Rich List 2021

We’re excited to see if any of the new queens can beat the social media success that Bimini Bon Boulash and Tayce have achieved. If our research is anything to go by, this could be a bumper season!

Norwich born Bimini was a fan favourite throughout the second season and has more Instagram followers than any other Brit to appear on the show so far.

Bimini won praise for their striking take on the challenges and has since worked with Penguin books and been signed to Next Models Management.

Representing Wales, Tayce is also up there in the high earners’ chart, having sponsorship deals with fashion giants Nasty Gal and Jean Paul Gaultier. Their hard work on the show really paid off.

Both Bimini and Tayce make the most of their fame, earning around £1,500 per Instagram post. This averages at around £6,000 a month for a variety of social media posts and sponsorships, despite neither having an independent YouTube channel.

Many thought that Lawrence Chaney was the rightful winner of series two but is sadly slightly behind the runners up in estimated social media earnings. Glasgow’s Chaney is thought to earn around £5,000 a month and deals with Samsung have recently been posted on the ‘gram.

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