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Shoppers shelling out hundreds for Prime

Lucinda Fox·Jan 6, 2023

With so many Brits desperate to get their hands on a Prime energy drink, we’ve had a look at just how much it would cost if you bought the drink from sellers in America and Canada.

And we were shocked at some of the prices people are willing to pay for this energy drink.

The hype around Prime hit the headlines over the Christmas holidays when discount retailer Aldi stocked the sought after drink for just £1.99 a bottle, which drew massive queues of customers to their stores desperate to get their hands on some.

Prime Hydration Drink Infographic: eBay resale market (GBP)

And we’ve all heard tales – or seen on social media – the shoppers travelling for miles just to pick up a bottle of the hyped energy drink.

For our research we looked at the different flavours and how much they would cost if you bought from Ebay in the UK, USA and Canada. 

The priciest bottle came in at a massive £214.68 and the lowest average price at £10.90.

Buying Blue Raspberry from the USA could set you back a whooping £214.68 or $257 dollars. Once the £10.40 postage cost is factored in, Brits could be shelling out £225.58. 

That’s enough to buy 237 one pint cartons of milk from a UK supermarket. The average resale price in the UK for this flavour is £10.90.

Blue Raspberry 500mlUKUSACanada
Average Price£10.90£45.38£52.40
Lowest Price£7.00£6.68£4.95
Highest Price£18.00£214.68£173.74
Average Domestic Postage£1.70£10.44£16.69

For those of you with an eye for a bargain, the Lemon and Lime flavour is cheaper to buy from  sellers in the USA and Canada.

The average price in the UK is £21.38 but in the USA is just £13.80 – that’s £7.58 cheaper – and in Canada £15.06 or £6.32 less.

Lemon Lime 500mlUKUSACanada
Average Price£21.38£13.80£15.06
Lowest Price£16.00£6.69£4.95
Highest Price£41.00£24.26£22.28
Average Domestic Postage£2.00£0.00£3.51

Consumer expert at NetVoucherCodes.co.uk, John Stirzaker said: “Every now and again we see crazes like this one where everyone wants to get their hands on the product. 

“As Aldi has shown, this doesn’t have to be an expensive product but prices are becoming crazy because of the huge demand.

“Comparing resale prices in the UK against those in the USA and Canada really highlights the amount people are prepared to shell out to buy this product and desperate Brits are really paying over the odds.

“The cost of buying and having the Blue Raspberry flavour shipped to the UK is insane, but in comparison, Lemon and Lime is a bit of a bargain. Blue Raspberry certainly seems to be the most popular.

“Grape has proved to be another costly flavour. The highest resale price if you’re buying from the USA is £140.59 and in Canada £104.13. The average price in the UK is £15.15.

“Other flavours including Ice Pop, Meta Moon, Orange and Tropical Punch are fairly evenly priced.

“Our advice to shoppers keen to buy a bottle is to keep a close eye locally – that’ll be much better for your pocket.

“If you are looking or buying from a seller overseas, or even in the UK, make sure you’re aware of just how much it’ll cost you, factoring in postage and any additional taxes.”

Prime Hydration Drink eBay Resale Market infographics:

in USD

in CAD

All data

Blue Rasberry 500mlUKUSACanadaUSDCAD
Average Price£10.90£45.81£52.46$54.33$84.75
Lowest Price£7.00£6.74£4.95$8.00$8.00
Highest Price£18.00£216.68£173.93$257.00$281.00
Average Domestic Postage£1.70£10.54£16.71$12.50$27.00
      
Tropical Punch 500mlUKUSACanadaUSDCAD
Average Price£14.20£20.12£33.63$23.86$54.33
Lowest Price£10.00£11.80£17.95$14.00$29.00
Highest Price£26.00£24.45£42.71$29.00$69.00
Average Domestic Postage£2.27£0.96£18.26$1.14$29.50
      
Lemon Lime 500mlUKUSACanadaUSDCAD
Average Price£21.38£13.91£15.06$16.50$24.33
Lowest Price£16.00£6.74£4.95$8.00$8.00
Highest Price£41.00£24.45£22.28$29.00$36.00
Average Domestic Postage£2.00£0.00£3.51$0.00$5.67
      
Orange 500mlUKUSACanadaUSDCAD
Average Price£13.43£20.23£23.68$24.00$38.25
Lowest Price£8.00£11.80£19.19$14.00$31.00
Highest Price£20.00£24.45£33.43$29.00$54.00
Average Domestic Postage£1.55£2.74£14.39$3.25$23.25
      
Meta Moon 500mlUKUSACanadaUSDCAD
Average Price£14.33£20.23£36.77$24.00$59.40
Lowest Price£10.00£11.80£22.28$14.00$36.00
Highest Price£25.00£24.45£42.71$29.00$69.00
Average Domestic Postage£1.72£0.00£21.91$0.00$35.40
      
Grape 500mlUKUSACanadaUSDCAD
Average Price£15.15£37.27£35.13$44.20$56.75
Lowest Price£10.00£6.74£4.95$8.00$8.00
Highest Price£27.00£142.48£104.61$169.00$169.00
Average Domestic Postage£1.77£0.34£2.63$0.40$4.25
      
Ice Pop 500mlUKUSACanadaUSDCAD
Average Price£11.26£13.35£36.77$15.83$59.40
Lowest Price£7.00£8.43£22.28$10.00$36.00
Highest Price£18.00£16.02£42.71$19.00$69.00
Average Domestic Postage£2.00£1.54£21.91$1.83$35.40
      
Average cost£12.74£25.86£31.85$30.67$51.45

Method & Research

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