Thomson sign’s off with it’s final marketing campaign before being absorbed into the Tui brand in 2017.
The UK’s largest tour operator Thomson is to run its final campaign throughout Dec and Jan. The ad follows more than 60 years of campaigns including recent ads featuring Simon the Ogre. Thomson helped drive the popularity of cheap ‘sun and sangria’ package holidays during the 1970s, offering breaks to Benidorm for as little as £37!
“The campaign forms part of an important brand migration programme as Thomson establishes itself as a global travel leader in the UK before transitioning to Tui later next year,” said the marketing director, Jeremy Ellis.
“While the 2016 film may be the final Thomson sign-off, we remain committed to bringing our customers with us on this journey while we continue to offer quality, modern and more personalised getaways you would expect from a holiday company with over 60 years of heritage in the industry.”
The final campaign underlines the importance of enjoying holiday moments with loved ones. The ad features a little girl walking from the beach towards her father in a pool – with “moments” frozen around her – before jumping into his arms.
The UK and Ireland arm of the Germany-based business – which includes First Choice and the UK’s third largest airline, Thomson Airways – is Britain’s largest tour operator, with more than 10,000 employees serving more than 5.5 million customers every year.
With UK customers’ spending money squeezed due to a weak pound, the group expects all-inclusive holidays – which account for 60% of First Choice’s business – to continue to be very popular next year.
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