How to Get a Bargain During the Summer Sale

It’s coming up to that time of year again when retailers will be competing against each other to capture that savvy sale shopper. Traditionally the fashion sales run at the end of Summer and end of Winter, however over more recent times retailers have had to become more inventive with how they discount product.

With so many online retailers all competing for their slice of the market, finding the perfect deal can seem like a minefield, which is why we have decided to put together some handy tips to help you get the most out the summer sales.

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Take advantage of key events

Most fashion retailers will have two major sales per year, the post-Christmas winter sale and the mid-summer sale. To get the most out of online sale campaigns, take advantage of social events such as Father’s Day, festival season and race day events. Retailers will often use these events to promote discounted items. Keep your eye out for gift guides and look book features which will often include discounted products and promotions such as 25% off men’s shirts for Father’s Day.

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Buy out of season

Retailers need to move excess inventory to make way for new season stock, therefore, the summer sale is often utilised as a way to push out of season stock. If you are in the market for a new winter jacket or some robust outdoor boots, purchasing these items in the summer sale can often result in major savings.

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Choose your time wisely

Timing is key when looking for a bargain. The best deals can often be found at bank holiday weekends when many online retailers slash their prices. Black Friday and Cyber Monday have become somewhat of an up and comer in the UK, so if you are looking for a good winter deal you may want to take advantage of the heavy markdowns on offer over the festive weekend.

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Stay informed

Social media can be a fantastic way to stay up-to-date with your favourite brands and their offers. Try following your favourite brands or online stores on Twitter, Instagram or Facebook for their latest offers. You could also sign up to email databases or newsletters so you are always the first to know of new deals. Sometimes retailers will offer a limited selection of products from particular brands, sometimes recently discontinued or excess stock and offer heavy discounts in flash sales so it is a good idea to stay well informed with their latest offers.

Why not view the sale at Country House Outdoor (click here) and grab yourself a bargain