Glasses Direct Discount Codes for April 2025

Glasses Direct has been transforming how we buy eyewear since 2004 and has quickly become one of the UK’s favourite online glasses retailers! They made a name for themselves by offering stylish glasses at prices that don’t break the bank, moving away from the typical high-street cost of over £100.

On their online store, you'll find a selection of prescription glasses, sunglasses and lenses for both men and women. They offer top brands like Ted Baker, Oakley, Kate Spade New York and even luxury options like Gucci.

With their 120-day free returns policy, you can shop with confidence knowing you’re not locked into a decision. What's more, with the selection of Glasses Direct discount codes on offer, you can enjoy huge savings on your orders too.

One of our favourite things about choosing Glasses Direct for our prescription glasses is their first-order savings, we managed to save 40% on our first pair and enjoyed a 2 for £39 deal on a pair of prescription sunglasses.

Another highlight is the incredible value for money. With offers like 2-for-1 frames from just £49 and regular multi-buy deals, it’s easy to stock up on stylish glasses without stretching your budget. We also love how simple it is to get the right fit - just use the measurements from your current glasses, and you’re all set.

Their Buy One Give One initiative is a highlight for us  - where every purchase helps someone in need gain access to essential eyewear. Plus, their Face Shape Guide is super helpful for finding frames that suit your look. With brands like Ray-Ban, Ted Baker, and Gucci, there’s something for everyone!

We also recommend you check out their offers section, filled with student savings, refer-a-friend deals and much more. If you’re ready to upgrade your eyewear, be sure to check out our Glasses Direct voucher codes for even more savings.

Shop in the offers section

The offers and promotions section is the first place to visit for all the latest discounts.

• Find the latest multi-buy offers in this section, flash codes and 2 for 1 glasses.
• You'll also find seasonal offers like 25% off all lenses and 50% off premium brands.

Enjoy multi-buy discounts

You can get two pairs of frames from just £49 or even two designer pairs for £69.

• This is perfect for grabbing a backup pair or switching up your style without doubling your budget.
• Glasses Direct also often provide flash multi-buy offers like the 2 for £39 on prescriptions sunglasses deal.

Take Advantage of the Last Chance to Buy Discounts

If you’re a fan of designer frames but want to avoid paying full price, the Last Chance to Buy section is a must-visit.

• Here, you can find top brands like Ray-Ban with savings of up to 50%.
• These deals are often available for a limited time, so it’s worth checking regularly if you’re after a bargain.

Save up to 50% with Student Discounts

If you’re a student, you can enjoy up to 50% off with Glasses Direct’s UNiDAYS discount.

• It’s easy to access - simply sign up and verify your student status.
• We know how tight a student budget can be, and this discount is a lifesaver for keeping costs down while still getting stylish, high-quality glasses.

Refer a Friend and Get £10 off

Glasses Direct’s refer-a-friend program lets you and your friend enjoy significant savings!

• When your friend makes their first purchase, they’ll get £35 off, and you’ll receive a £10 John Lewis gift card as a thank you.

Get Free Delivery on Orders Over £95

Don’t forget to take advantage of free delivery on orders over £95.

• This is a great way to save on shipping costs, especially if you’re buying multiple pairs or adding extras like lenses or accessories.
• You can also enjoy free delivery on all premium designers and any home trials.

Get Free Varifocal Lenses with Frames £49+

Varifocal lenses can get pricey, but at Glasses Direct, you can get Varifocal Advanced lenses for free when you purchase frames priced at £49 or more. We’ve found this offer particularly helpful, as it allowed us to upgrade our lenses without any extra cost.

Share your Spare and Split the Cost

The Share Your Spare initiative is a clever way to save. When you buy two-for-one glasses, you can split the cost with a friend or family member by giving them a second pair. It’s a perfect solution if you both need new frames but don’t want to pay full price. Plus, Glasses Direct will even adjust the second pair to match their prescription, ensuring both of you get the perfect fit for less.

Try Before you Buy with the Free Home Trial

Choosing the perfect pair of glasses can be tricky, but Glasses Direct’s free home trial makes it easy. You can select up to four pairs of glasses to try on at home for seven days, completely free of charge. This scheme is currently not available, but will be back soon!

Sign up for great offers

If you’re looking to save big on your next purchase, Glasses Direct’s multi-buy offers are a fantastic way to do so! Once you sign up for their newsletter, you’ll enjoy these fantastic savings plus so much more.