The Ultimate Guide to Birthday Freebies

Birthdays are all about surprises, candles, cakes and cards. But if you’re an avid online shopper like us, your birthday could come with more than just a ‘Happy Birthday’.

Many of your favourite online stores offer birthday treats and freebies – but how can you take advantage?

Celebrating your birthday in style takes some planning, especially when it comes to finding brands who offer special birthday deals and freebies. We’re here to help you increase your chances of getting those treats on your big day!

What do I look for?

The most common programs which offer birthday treats are memberships, app offers, loyalty and rewards schemes, however, you can also pick up birthday offers by signing up for newsletters!

Do your Research

Not all of the schemes available online are free. When signing up, keep your eyes peeled for date of birth requirements, this can be an indicator that your favourite stores may be keeping an eye on their calendar for your special day.

Check Eligibility

Birthday freebies are classed as ‘bonuses’ and are not a guarantee, however, you’ll tend to find that retailers with rewards programmes more often than not are happy to join the party and send you a little birthday surprise! Make sure you always check the small print terms and conditions to avoid disappointment.

Always enter your Date of Birth

Requirements for your date of birth not only target you with age-specific offers and products, but they also allow retailers to make a note of your special day for future promotions and freebies.

Be Prepared

Many retailers require you to enter your birth date well in advance of your birthday to become eligible for freebies and birthday discounts. Always make sure your account has all the necessary information prior to your birthday month.

Most Common Birthday Gifts

Any birthday gift is a good one, no matter who it’s from. Whether you’re a fitness fanatic, love keeping up to date with the latest fashion trends, or refresh your skincare routine online, there’s a whole host of birthday freebies you can get your hands on. The most common types of birthday gifts are:

• Voucher Codes to save on your Birthday order
• Free Food & Drink vouchers
• Gifts, Treats and Birthday Bundles (for Pets too!)
• Free Samples 
• Complimentary Gift Wrapping & Greeting Card
• Extra Reward Points to Redeem via Loyalty Programmes

Retailers also love to offer promotions around their birthdays, with discount codes, sales and promotions available around the time they were first founded. This can be a fantastic way to bag yourself a bargain on your favourite online brands. If you’re unsure when your favourite retail brands were first founded, the About and Our Story sections often have all the information you need to make sure you can celebrate with your favourite stores.

Brands who Celebrate with you!

Nike

Nike Members receive an exclusive birthday discount during their birthday month. The discount can be used to save on Nike’s collection of clothing, footwear, sportswear and so much more. Sign up for free and keep your eyes peeled for Nike in your inbox!

The Body Shop

Join the Love Your Body Club at The Body Shop and you’ll receive a £5 voucher to use on your birthday. The rewards scheme is a great way to save on essential body care and beauty products.

Boots

The Boots Advantage Card unlocks lower prices and exclusive rewards via the Boots app. Advantage Cards allow you to collect points which can be redeemed for exclusive offers, gifts and more. During your birthday month, you can collect 2x the amount of points, helping you get bigger rewards.

New Look

Sign up for the free New Look newsletter and you should bag yourself 15% off online in the days leading up to your birthday. To be eligible for the treat you must enter your date of birth 30 days before your birthday.

Disney Store

Sign up for the newsletter and you’ll receive a unique code valid for your birthday month. You must be 18 or over, however, the birthday treat offers a fantastic opportunity to spoil the kids should you choose to keep hold of the birthday treat until their special day.

There are plenty of other treats available online too, all you have to do is make sure you’re signed up for the free newsletters, join any reward programmes available and create your own account at your favourite online stores to maximise your chances of a birthday surprise.

H&M

Join H&M Members and after your first purchase you’ll be eligible for their birthday discount. Each year you’ll be emailed a voucher for 25% off one item of your choice. The voucher usually lasts about two weeks, so you’ve got time to choose something you really want.

Lindt

If you’re signed up to MyLindt Rewards, you’ll receive a voucher for a free 200g box of Lindor truffles on your birthday. You’ll need to spend £10 in store to redeem the offer, but it’s still a treat! The voucher is emailed to you and can be used in Lindt shops.

Space NK

NDulge members get a free birthday gift, usually a deluxe sample or mini from one of their premium brands. You need to have shopped with them in the past year to qualify, but the gift is a nice way to try something new without spending extra.

Superdrug

Sign up for a Health & Beautycard and during your birthday week you’ll earn extra points on anything you buy. Those points can be redeemed on future purchases, so it’s a handy way to save a bit on everyday essentials.

Cult Beauty

Cult Beauty loyalty members receive a birthday treat depending on their tier. Expect money-off vouchers ranging from £10-£25 or a 15% discount code. Just make sure you’re signed up at least a month before your birthday.

Rituals

When you join the Rituals membership scheme, you’ll receive a free shower oil gift for your birthday. The voucher arrives via email, and you’ll just need to make a purchase to claim it.

Sephora

MySephora members get a birthday gift depending on their tier. It might be bonus points or a free product, which can be collected in-store for free or added to an online order with purchase.

ASOS

Sign up as an ASOS member and you’ll get a 10% off code for your birthday. The voucher arrives by email around your birthday and can be used on almost all full-priced items.

Swarovski

Swarovski Club members get a 20% off voucher for their birthday. It’s valid for a set period, so you can use it to treat yourself to jewellery or accessories at a discounted price.

Schuh

Add your date of birth to your Schuh loyalty account and you’ll receive a 10% off code on your birthday. Just make sure your details are updated at least 8 days before.

Oliver Bonas

Oliver Bonas email subscribers get a £5 voucher to use on their birthday. It’s valid on spends of £20 or more and can be used online or in-store.

Hobbycraft

Hobbycraft Club members get a £5 birthday voucher to spend online or in-store. It’s valid for 35 days, so you’ve got plenty of time to use it.

Lovehoney

If you’re on the Lovehoney mailing list, you’ll get a special birthday discount code sent to your inbox. The value varies but it’s always a nice little saving on something of your choice.

Hobbs

Hobbs email subscribers receive a £20 voucher on their birthday. It’s usually valid for 30 days and comes with a minimum spend requirement, so check the email for the details.

Swagbucks

If you’re a Swagbucks member, you’ll get 55 SB points added to your account on your birthday. These can be redeemed towards gift cards or other rewards.

Food & Drink Freebies

Out and about on your birthday? There are plenty of food and drink stores which offer you free treats and food just because it’s your special day, here’s a few of them we’ve spotted doing the rounds over the past few months and years:

Greggs

Enjoy a free sweet treat in-store on your birthday when you download the Greggs app. Join the ‘Greggs Rewards’ scheme and show the voucher at the till. The voucher will be valid for 1 month from the date of your birthday.

Burger King

Enjoy a Free Burger King Whopper via the Burger King app on your birthday. Make sure you register for the ‘Your Burger King’ loyalty scheme and make sure your date of birth is entered on the app before your birthday.

Krispy Kreme

The Krispy Kreme rewards app is a free loyalty program which offers you the chance to enjoy exclusive offers, rewards and birthday treats. You can claim a free donut of your choice during your birthday month in one of Krispy Kreme’s official stores.

Costa Coffee

Download the Costa app and create a Costa Club account and you’ll become eligible for a sweet treat birthday freebie as well as offers on all your favourite hot drinks in-store. Your birthday voucher to use in-store at the till will be emailed to your inbox.

Lidl

Download the Lidl app and sign up for Lidl Plus and you’ll get your hands on weekly coupons, offers as well as a free donut from Lidl bakery on your birthday. Your birthday voucher will be sent to your email address.

Starbucks

If you’re part of Starbucks Rewards and reach Gold level, you’ll get a free birthday drink each year. The voucher appears in your app on your birthday and is valid for 30 days, so you don’t need to use it straight away! Just show the reward at the till and enjoy any drink on the menu.

Caffè Nero

Sign up to the Caffè Nero app and add your date of birth to get a free slice of cake when your birthday comes around. The voucher appears automatically in the app and usually lasts for about a week. You can choose any cake or bakery item in store! It’s their way of saying happy birthday, and it definitely goes down nicely with a coffee.

Subway

Join Subway Rewards and pop your date of birth in to get a free treat on your birthday. Most people get a cookie, but regular members may also get crisps or even a free 6-inch sub if they’re on a higher tier. The voucher appears in the app and doesn’t require you to buy anything else.

Frankie & Benny’s

If you sign up to the Frankie & Benny’s Birthday Club, you’ll receive a voucher for a free main meal. You just need to dine with someone else who also orders a main course. The voucher usually arrives by email about 10 days before your birthday and can be shown on your phone or printed off.

Zizzi

Join the Zillionaires’ Club loyalty scheme and you’ll receive a voucher for a free main meal on your birthday when another main is bought at the same time. The voucher will appear in your Perkz Wallet and is valid for 28 days, so you’ve got plenty of time to use it. It’s a great excuse to enjoy pizza or pasta with a friend without paying full price!

Miller & Carter

Download the Miller & Carter app or join their mailing list and you’ll receive a voucher for a complimentary glass of Prosecco to mark your birthday. You’ll usually need to sign up at least two weeks before the date, and the voucher will be emailed to you.

Hotel Chocolat

Sign up for Hotel Chocolat’s VIP.ME scheme and you’ll get a £5 birthday voucher. You’ll usually need to spend £5.50 or more to redeem it, but it’s a good excuse to pick up something delicious. The voucher is emailed to you around your birthday and can be used online or in store.

Pizza Express

If you’re signed up to the Pizza Express Club, you’ll get a voucher for a free dessert to use during your birthday month. All you need to do is spend £10 or more on food. You can use the voucher when you dine in, order for collection or even on delivery, so it’s really flexible.

M&S Sparks

Add your date of birth to your Sparks account and M&S will send you a little birthday treat via the app. In the past, this has included freebies like a pack of grapes or their All Butter cookies. No spend required, just open your app and claim it at the checkout!

Wagamama

Join the Wagamama Soul Club and you’ll get free gyozas (usually worth about £8.80) with a £12 spend around your birthday. The voucher is valid for 30 days, so you don’t need to use it on the exact day – you can celebrate anytime that month.

Chopstix

If you’re a fan of noodles, sign up to the Chopstix app and add your birthday details. During your birthday week, you’ll get a voucher for a free noodle box. There’s no catch and no minimum spend, just open the app and redeem it in-store.

Harvester

Harvester will send you a voucher for a free main meal when you buy another around your birthday. You’ll need to join their mailing list to get it, and the voucher usually arrives a week or so before your big day. It’s a great excuse for a birthday meal with a mate.

Prezzo

Sign up for the Prezzo newsletter and when your birthday comes around, you’ll get a voucher for a free bottle of Prosecco or two desserts with a £25 spend. The voucher is valid for 60 days, so you can save it for your actual birthday or use it later on if you’ve got other plans.

Shepherd Neame

Shepherd Neame pubs offer a free main course for your birthday. All you need to do is sign up to their Birthday Club and they’ll email you a voucher. The best bit? It’s valid for six months, so you’ve got loads of time to claim your freebie.

TGI Fridays

Join the TGI Fridays app and you’ll get a voucher for a free cocktail or mocktail on your birthday. Sometimes the offer even extends to a free drink for up to five friends too, perfect for a birthday night out! You’ll just need to buy a main meal to use it.

All Bar One

All Bar One’s loyalty scheme sends you a birthday treat in the form of a free bottle of Prosecco when you spend £20 on food. Sign up ahead of your birthday to make sure you get the voucher emailed to you in time.

Kaspa’s

Show your ID at Kaspa’s on your birthday and if you spend £6.95 or more, you’ll get a free slice of cake or a milkshake. It’s a simple one to claim too, just order as usual and let them know it’s your birthday when you pay.

Barburrito

If you’re a Barburrito app user and have spent at least £6 previously, you’ll get a free burrito to enjoy in your birthday month. Just keep an eye on the app for your voucher and redeem it in-store.

Las Iguanas

Join the Las Iguanas Birthday Club and you’ll get a special treat on your big day. Depending on the offer, it could be a free main meal, a bottle of bubbly or even a DIY caipirinha cocktail platter. Simply sign up ahead of time and they’ll email you your personalised gift.

Coco di Mama

If you’re in London, Club Coco members get a free pasta pot voucher during their birthday month. It’ll appear in your account, so just pop into your nearest Coco di Mama and grab lunch on them.

GAIL’s

Download the GAIL’s app and register your details to get a free bakery treat during your birthday month. Whether it’s a croissant, brownie or slice of cake, it’s automatically added to your account – no purchase required.

Ole & Steen

Ole & Steen app members can look forward to a free slice of cake, brownie or muffin on their birthday. The voucher drops into your app and can be redeemed within 7 days, so you don’t have to use it on the exact date.

Auntie Anne’s

If you’ve made at least one purchase through the Auntie Anne’s Rewards scheme, you’ll get a free pretzel on your birthday. The voucher shows up in the app, making it easy to claim next time you’re passing by.

Muffin Break

App users at Muffin Break get a free muffin on their birthday, as long as they buy another item at full price. It’s a great excuse to treat yourself and a friend!

Lola’s Cupcakes

Lola’s loyalty members are in for a treat. Founding members (before Feb 2025) get a free 5.5-inch birthday cake to collect in-store. If you joined after that, you’ll still get a free regular cupcake on your birthday.

Boost

Register for a Vibe Card at Boost Juice and you’ll get a voucher for a free juice. It’s valid for three days before or after your birthday, so you’ve got a little flexibility to redeem it.

Chatime

If you’re signed up to the Chatime app and have made at least one purchase before, you’ll get a free regular drink voucher on your birthday. You’ve got 7 days to claim it in-store.

Bubble CiTea

Loyalty members at Bubble CiTea get a 50% off voucher for drinks on their birthday. It’s valid for 30 days, giving you plenty of time to cash in on your bubble tea discount.

Pets deserve birthday treats too!

Your furry friends can celebrate their birthday in style thanks to the Pets at Home club. Not only will you receive 10% off your first order and exclusive offers, but your pet will receive a free treat on their birthday too! Sign up with your email address, enter your pet’s birthday and Pets at Home will add the celebrations to their calendar, it’s as simple as that!

Whenever there are pet reward schemes available, make sure you sign up for free as the exclusive perks available guarantee you huge savings on future orders. Subscription plans on pet food can also spring up extra treats for your pets too!

Sale Events Make Your Birthday Celebrations Cheaper

Depending on your birth month, you could benefit from fantastic sale events when treating yourself to an online shopping spree. If your birthday lands in the month of November, you can benefit from the world-renowned Black Friday and Cyber Monday sales, which offer customers huge savings just before the Festivities arrive.

Whilst many vouchers cannot be combined with existing sales, shopping online during your November birthday month offers you the chance to treat yourself to discounted prices.

November isn’t the only month that offers fantastic opportunities to save too, whilst December and January birthdays can be considered ‘less favourable’ amongst those who are born during the dates, they can be fantastic opportunities to save money online thanks to the Christmas and January sale events.

Valentine’s Day can be a difficult time for those of us who are single, but did you know that celebrating a birthday during February can bring along Valentine-related sale events? March and April also offer sales thanks to Easter and Mother’s Day, with June also featuring fantastic sales on gifts thanks to Father’s Day.

If you’re looking to stay up to date with the latest special offers, deals and discount codes, we’ve got you covered. Our pages cover all the hottest ways to save, including student discounts and free delivery deals, helping you save money on your online purchases.