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Top Trending Summer Destinations for 2025

Rebecca Bebbington·May 29, 2025

The countdown to summer 2025 is officially on, and with the warmer months almost here, there’s nothing quite like the excitement of booking your next holiday!

With so many amazing places and locations across the globe to choose from, knowing the latest travel trends can be a big help. Knowing where other Brits are heading – and which destinations they’re avoiding can help you grab the best deals and dodge the crowds!

At NetVoucherCodes, we’ve analysed the latest travel data to reveal the most popular (and less popular!) holiday spots for summer 2025, making planning your perfect trip even easier.

Top 5 Trending Destinations for 2025

Every summer, we see certain holiday spots become more popular, and this year, there’s a mix of both classic favourites and some surprising new contenders on the rise!

Here are five trending destinations British travellers are heading to in 2025:

Seville, Spain

Seville is having its moment – and it’s easy to see why. Packed with incredible history, beautiful architecture, and both an exciting and relaxed culture, this southern Spanish city has surged in popularity!

In Seville, you’ll find the famous Alcázar Palace, picturesque cobbled streets, and the traditional tapas bars, offering the perfect blend of city break and sun-soaked getaway.  Recent increases in affordable direct flights from the UK have also boosted its popularity.

Benidorm, Spain

Benidorm continues to be a firm favourite amongst British travellers – proving you really can’t beat a classic! With its golden beaches, buzzing nightlife and wallet-friendly prices, it’s no wonder Brits return year after year.

Benidorm’s all-inclusive deals are a big hit, making it easy for families and groups of friends to stick to a budget. Plus, with an endless selection of bars, clubs and entertainment venues, there’s something for people of all ages!

Florida, USA

Florida remains a dream destination for many Brits thanks to its unbeatable mix of sunshine, beaches, and world-famous theme parks like Disney World and Universal Studios. But there’s more to Florida than roller coasters and a princess castle.

Thanks to TikTok and influencers, travellers are increasingly discovering places like Miami’s trendy nightlife, the laid-back vibe of the Florida Keys and the stunning natural beauty in the Everglades! It’s a perfect spot for an unforgettable family holiday or an adventurous trip.

Pakistan

One surprising rising star for 2025 is Pakistan. Increasingly popular with adventurous travellers, it’s attracting Brits who want something different. Many are heading there to reconnect with family or explore its vibrant culture and landscapes.

Cities like Lahore and Islamabad offer buzzing markets, historical architecture and delicious local cuisine, while the mountain ranges in the north are incredible for trekking and sightseeing.

Marrakech, Morocco

Marrakech has quietly become one of those places more and more Brits are adding to their travel list – and it’s not hard to see why! With direct flights now more frequent and affordable, it’s a destination that feels a world away without the hefty price tag.

Once you arrive, there’s plenty to take in. The souks are full of life, the food is packed with flavour, and there’s no shortage of beautiful spots to explore. From wandering through the Medina to relaxing in a rooftop riad, Marrakech offers a great balance between adventure and relaxation, making it the perfect choice for a summer break.

What’s Behind the Changing Holiday Trends?

Travel habits are shifting this year, and it’s not just about where people want to go – it’s about how they’re choosing to spend their money. With the cost of living still stretching many budgets, more of us are looking for holidays that feel worth it without costing a fortune. That means destinations with good value. Accommodation with lower prices, cheaper meals and budget-friendly flights are all getting more attention from travellers right now.

At the same time, the appeal of overcrowded and overpriced tourist hotspots is fading. More people are choosing destinations with a bit more character, culture, and space to explore.

Direct flights to lesser-known cities have also made it easier to try somewhere new without a load of extra hassle or cost. These changes show that people want better value and more memorable experiences, not just the same old tourist spots!

Destinations Losing Appeal

While some places are becoming more popular, others are starting to slip down the list. Alongside high travel costs, big crowds and changing priorities, some of these spots are no longer the go-to for British holidaymakers.

Barcelona, Spain

With locals protesting against tourism, Barcelona is no longer a hot spot for british travellers. The rise in tourism over the last few years has led to overcrowding, price hikes and growing frustration for locals – all of which has made travellers think twice about visiting.

New York, USA

New York’s always been a bucket-list destination, but for many Brits, the cost just isn’t justifiable right now! With hotel prices and spending money adding up fast, more travellers are opting for warmer, better-value destinations instead – particularly ones closer to home.

Venice, Italy

Venice is one of those places many people want to visit at least once – but it’s becoming less popular as a summer holiday spot. Big crowds, rising costs and concerns about the environment are putting some travellers off. Instead, many are heading to other parts of Italy that offer more space, better value and a more relaxed experience!

How to Save Money on Trending Destinations

Just because a destination is in high demand doesn’t mean you have to overspend to get there. With a few simple tricks, you can still bag a bargain break – even to some of the most popular spots of 2025.

Start by using flight comparison tools like Skyscanner or Google Flights to keep an eye on price drops. These tools make it easy to compare routes, track fares over time and find the best value options. Being flexible with your travel dates or even flying from a different airport can also make a big difference to the overall cost.

We all know that it pays to be organised, and planning ahead or using discount codes and cashback offers can ensure you pay less for your next trip! Package holidays can also offer better value than booking everything separately – especially when discounts are applied.

For more practical advice, check out our full guide on money-saving travel tips, or if you’re in the early planning stages, our blog on budget-friendly 2025 holidays is packed with helpful ideas.

And remember – when searching for deals online, always stay alert. With popular destinations come opportunists, so take a look at our post on the latest travel scams and how to avoid them to make sure your booking experience is both safe and stress-free.

What This Means for Your Summer Holiday Planning

If you haven’t booked your summer holiday yet, now’s a great time to start thinking about it!

Here’s how to guarantee a deal:

  • Book Early: The most popular spots are already getting booked up. The sooner you sort your trip, the better the prices and options tend to be.
  • Keep an eye on what’s trending: If a destination’s on the rise, booking before it really takes off can save you money and help you beat the crowds.
  • Avoid busy places: Some of the usual favourites are becoming overcrowded and expensive. Swapping them out for somewhere less hectic can make for a much more enjoyable (and cheaper) trip.

Choose better-value locations: Destinations that offer better value – like cheaper hotels, meals and flights are the ones to look out for!

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