Do you tend to push the boat out when it comes to haircare?
Turns out that British women in particular do, with the average woman spending a whopping £751 each year looking after their hair, almost twice the amount spent by men.
Brand new data, collated by us, has also revealed that despite men paying less for their time in the barber’s chair, they get their cut twice as often as their female counterparts. The average man tends to have their hair cut every three weeks, whilst women have theirs cut every six to eight weeks on average.
For Londoners in particular, hair care can be expensive, with the average haircut setting men back £31 in the capital. London is followed by Glasgow and Manchester as the most expensive city for men’s haircuts, with both cities charging £24 on average.
London was found to be the most expensive city for female haircare too, with the average woman forking out £66 for a new trim. Those in Manchester and Liverpool were also guilty of paying over the odds to have their hair cut, with the average prices in these cities being £53 and £51 respectively.
For those of you in the hunt for a cheap cut, Blackpool is certainly the place for you, where the average cost for a man (excluding clippers) is £9. Women may have to pay considerably more at £31, however this is still over £10 less than the national average.
Women with longer locks wash their hair on average four times a week, forking out £58.24 on shampoo and conditioner yearly. This is in stark contrast to men who wash their hair three times a week, who spend as little as £9.36 on these hair care products.
The spending doesn’t end at shampoo and conditioner for females, with the average UK woman spending an additional £40.67 annually on styling products which is almost double the amount spent by men, with male respondents paying £18.18.
Another thing that we learnt from our data is that the UK loves hair dye, which is a shame considering that the cost of dying your hair is continuing to increase. On average it costs women £71 a pop to have a full hair of colour, depending on the length, which equates to a £287 over 12 months!
It’s perhaps best to keep your hair dying activities indoors, as those who do have an annual spend of £48 on eight colour top ups during the calendar year.
These findings have shown that people are putting more time and money into taking care of not only their hair, but their appearance too. The data also represents the huge difference in prices amongst different cities and only further justifies why it’s best to shop around for a good quality, affordable hairdresser instead of choosing the closest option.
To embed this infographic on your website simply copy the following code…
Check out our Haircare vouchers here.