First Choice Discount Codes & Deals for 2024

First Choice was founded in 1973 and is now based in Luton. It is part of the TUI group and is one of the leading travel companies in the UK. First Choice has been offering holidays at great prices for decades and has been part of the TUI group since 2011. They offer a range of all-inclusive holidays and package deals to almost 200 destinations in over 60 countries across Europe, Africa, Asia, America & the Middle East.

First Choice, with their new catchy marketing campaign of getting picky, proves that they have a lot to pick from for your next holiday. They have used their vast experience to tailor holidays into specific types to suit what their customers are looking for. You can pick from sun, sea and sand, culture & nature, or even adventure!

Whatever type of holiday you want to pick, First Choice has the best accommodation, activities & experiences from stunning beachfront properties to mountain-top hotels with glorious views. You can also rest assured that you have financial protection when booking your next trip with First Choice as they are covered by ATOL number 2524 and ABTA number V5126.

First Choice offers plenty of ways to save on your next holiday, and with their easy-to-navigate deals tab, you can find a cheap holiday to suit you. We love that they have holidays for every budget, they even have a handy holidays under £500 section which makes it easy to book a trip at a fraction of the cost.

Having so many destinations to pick from, you'll be spoilt for choice. That's why First Choice has conveniently categorised holidays by what their customers want. You can filter by: Last Minute, Adults Only, Flight Free, Budget Considerations, City Break, Beach, Mountains, Family, Active, Our Edit, LGBTQ+ and Sustainable. First Choice now has over 1000 hotels registered with sustainable practices.

Their Our Edit section is amazing and offers something completely different. You can holiday to UNESCO sites, cold escapes, or even places seen on TV shows and Films such as Emily in Paris. Their time zone friendly category lists holidays where the time difference is only 1 hour, for those who suffer from jetlag.

As you can tell, First Choice goes above and beyond to match their customers with their perfect holiday. Their prices are also very competitive and you can find cheap deals all year round to favourite hotspots like sunny Spain, Canaries, Greece and Turkey. Or, if you're feeling adventurous, jet off to the likes of the Caribbean, Egypt, Mexico & Cape Verde. Don't forget, you can save even more on your summer 2024/2025 travel plans by picking one of our First Choice discount codes.

First Choice Kids Go Free Offers

If you are jetting away on a family holiday, then making use of their kids go free deals will help you save on the total cost of your trip. This deal allows for one child to get the hotel, flights, food and more completely free of charge when accompanied by two paying adults. To filter your search to only include these deals, use the Free Child Places page on their website.

Last Minute Deals at First Choice

If you’re desperate for some last-minute sunshine, browse through the last-minute holiday deals available at First Choice. You’ll be jetting off in no time with the selection of low-cost all-inclusive holidays, villas, cruises and more for a fraction of the cost and tons of discounted flights & hotels.

Book your Holiday in Advance

Booking your holiday well in advance can often save you money, as they offer early bird discounts or special rates for bookings due to the availability. At First Choice, you can now book your summer 2025 holidays with great finance options to help spread the cost of your trip. Thanks to the low deposits available too, you can pencil in the dates of your holiday into your calendar for as little as £30pp.

There are plenty more ways you can save money on your holiday with First Choice. Here are a few tips:

Flexible Payments

First Choice wants to make it easy for you to book your next getaway. They offer a variety of payment options, including low deposits and the ability to pay monthly with direct debit. For some holidays, they even offer a £0 deposit option, so you can get away without having to pay a lot upfront. This makes it easier to plan and budget for your trip, so you can enjoy a well-deserved getaway without breaking the bank.

Sign up to Save Money

Stay up to date with all the latest sales & discounts by signing up for the free newsletter. Once signed up for a First Choice account, you can manage your bookings and add any travel extras to your booking! You will also be kept informed as and when the best savings & First Choice deals land.

Download the App for Exclusive Perks

Plan your holiday, manage your booking, download your boarding passes and keep all your travel information in one place when you download the handy First Choice App. Enjoy exclusive in-app offers and firstchoice voucher code holiday offers while on the go and receive notifications every time First Choice offers are available. Discover a range of holiday guides and top places to visit on your smartphone and activate the holiday countdown feature to build the excitement.

First Choice Competitions

Keep your eyes peeled for First Choice competitions on their webpage and social media channels. Whilst these competitions are seasonal, when entering you can win free holidays to destinations all around the world - you’ve got to be in it to win it!